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27/04/2026 12:33 (UTC)

CHINA COSMETICS (ADDS VIDEO)

C-Beauty gains prestige as ‘Made in China’ rebrands itself

By Lorena Cantó

Beijing, Apr 27 (EFE).- Cosmetics made in China are shedding long-standing stigma and carving out a place on the global beauty stage, increasingly competing with established trends...
[FILE] A young woman has her lips painted by a beauty industry worker, at the 'Sisters BeautyPro Trade Fair', Hong Kong, China, 13 May 2015. EPA/ALEX HOFFORD

[FILE] Champion Freliha Baiba of Latvia (C), second place A Tu of China (L) and third place Tesfahun Kidan Gebreegziabher of Ethiopia (R) wave to celebrate during the final of 'Beauty of the World' international beauty contest in Qingdao city,eastern China's Shandong province, 11 May 2010. EPA/WU HONG

[FILE] A woman undergoes a beauty treatment at the 'Cosmoprof' beauty show in Hong Kong, China, 15 November 2017. EPA/ALEX HOFFORD

Beijing, Apr 27 (EFE).- Cosmetics made in China are shedding long-standing stigma and carving out a place on the global beauty stage, increasingly competing with established trends such as K-Beauty.

The shift is driven by a model that blends scientific research with traditional ingredients, an approach that has also attracted major industry players like L'Oréal.

(Camera: LORENA CANTÓ).

FOOTAGE OF SHOPS SELLING BEAUTY PRODUCTS IN BEIJING, CHINA.

News content:

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C-Beauty gains prestige as ‘Made in China’ rebrands itself

C-Beauty gains prestige as ‘Made in China’ rebrands itself

C-Beauty gains prestige as ‘Made in China’ rebrands itself

C-Beauty gains prestige as ‘Made in China’ rebrands itself

C-Beauty gains prestige as ‘Made in China’ rebrands itself

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